LAVA launches new gamification features and rewards marketplace

LAVA has a major update on the way, including built-in gamification features and a rewards marketplace to transform how customers engage with their favorite brands. Now, your brand’s loyalty members can play trivia games, join polls, and complete challenges—all while earning rewards they can redeem at your marketplace of products and in-stadium experiences. It’s a unified system that lets you engage with your customers in more fun, flexible, and rewarding ways.

Unifying gamification, rewards, and real-time engagement

Instead of juggling separate tools for membership management, engagement, rewards, and gamification, your brand can run it all on LAVA and stay connected with customers beyond transactional touchpoints. Brands can use LAVA to launch games, send out personalized offers, and fulfill rewards, both online or in-person.

Powered by LAVA’s real-time engine and API integrations, you can engage people dynamically based on context—who the customer is, what’s happening right now, and where they are. The result: higher participation, measurable lifts in spend and loyalty, and fastest time to value. From sports and entertainment to retail, hospitality, and more, LAVA makes engagement fun for customers and operationally simple for organizations.

“Real-time engagement and the loyalty that ‘surprise and delight’ engenders has always been LAVA’s expertise,” says Wen Miao, CEO of LAVA. “We’re giving brands a new lever now: gamifying rewards to encourage behaviors and loyalty, and making spending those rewards effortless and joyful, both online and in person.”

What’s new

Gamification

Launch trivia, polls, forecasts, challenges, and voucher codes in just minutes.

• Integrated trivia, polls, and forecast games directly on the LAVA platform

• Flexible awards: per game or grouped via challenges

• Short-term or long-term challenges (e.g., single week or annual/season)

• Accessible via admin interface that’s easy for clients to create and manage

• Unified member experience: games playable in-app or on desktop

• Voucher codes can be distributed and redeemed via sponsors, promos, or special events

Pictured above: customer view of trivia games and challenges

Pictured above: admin view of creating a challenge

Rewards marketplace

Create a branded marketplace for customers to redeem their loyalty points or stored value on a variety of different rewards.

• Closes the loop, creating an “earn and burn” system on one platform

• Customers can redeem for products, experiences, or exclusive offers that are automatically added to their member passes

• Simple admin interface to track items, inventories, and purchases

• Marketplace purchases can be redeemed through LAVA app or point of sale integrations

Pictured above: customer view of branded marketplace

Customer engagement beyond the checkout

By bringing together games, rewards, and real-time personalization, we give members new ways to earn rewards from their favorite brands and spend them instantly. Marketing and customer engagement leaders can incentivize engagement between purchases and tie every interaction to a unified experience that turns play into higher participation, increased per cap spend, repeat transactions, and other measurable outcomes. 

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Ready to see LAVA in action? Request a demo and we’ll show you how to start turning everyday interactions into customer moments that matter.