The Indianapolis Colts have always been at the forefront of fan engagement, and their partnership with LAVA over the past year has only reinforced that commitment. Together, we’ve delivered a suite of innovative solutions that have elevated the fan experience, streamlined operations, and created unforgettable moments for Colts fans and staff alike.
As Charlie Shin, VP of Analytics and Digital Innovation for the Indianapolis Colts, shared:
"Working with Lava during our first year has been an incredible experience. Their platform has made it easy for us to seamlessly manage rewards and benefits to our season ticket members, enhancing the way we engage with our community. The Lava Redeem app has been a game-changer, enabling us to efficiently track and redeem reward/benefits in real-time, ensuring a smooth and memorable experience for our fans."
Highlights from Year One
Here’s a closer look at how LAVA helped the Colts transform their fan engagement strategy this past season:
1. Added Value Tickets
Fans enjoyed enhanced ticketing options with built-in added value, creating a premium and personalized game-day experience.
2. Colts App Integration
LAVA’s seamless integration into the Colts App provided fans with easy access to rewards, events, and updates, enhancing digital connectivity.

3. Personalized Push Notifications
Customized push notifications delivered targeted messages to fans, increasing relevance and driving higher engagement throughout the season.
4. Member Passes
Digital member passes, available both in-app and via wallet platforms, made accessing perks and rewards effortless for fans.
5. Formstack Integration for Play60
At Training Camp, LAVA powered Formstack integration to facilitate Play60 participation, simplifying the process for fans to engage in this impactful initiative.
6. LAVA Redeem Activation
The Colts leveraged the LAVA Redeem app for multiple use cases:

Play60 Rewards: Efficiently tracked and redeemed rewards during Play60 events.
Forever Blue Tailgate: Provided seamless entry access for fans attending tailgate events.
8. Service Comp Activations
LAVA’s Service Comp feature created opportunities to resolve issues and delight fans in unique ways. Here are just a few memorable moments:
Steve and Julia’s Flag Holding Surprise: A special day made even better with drinks and personal recognition.
Addressing Game-Day Challenges: Personalized “I’m sorry” gestures turned negative experiences into positive ones.
Anniversary Celebration: Sideline passes and heartfelt wishes made a fan’s anniversary unforgettable.
Colts Connect Resolution: Quickly resolved an issue with stored credit balances, ensuring fan satisfaction.
Season-End Gratitude: Drinks offered as a thank-you to a loyal fan renewing their tickets.
Looking Ahead
The Colts’ partnership with LAVA has set a new standard for fan engagement and innovation. As we look forward to another exciting season, we remain committed to delivering even more impactful and personalized experiences for Colts fans, staff, and the entire community.
Stay tuned for more updates on our journey with the Indianapolis Colts as we continue to redefine what’s possible in fan engagement and loyalty.
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