We are proud to support UBS Arena, the New York Islanders and the LIRR on the milestone of celebrating their millionth rider, highlighting the success of integrating the LIRR into a convenient transportation option for UBS Arena and Belmont Park, providing easy accessibility for fans and visitors. LAVA's technology is integrated into the MTA app with "The Ride, Dine & Have a Good Time" pilot program which incentivizes riders to take the train by offering a $20 food and beverage voucher to several hundred randomly selected guests who choose the Long Island Rail Road for their travel to the UBS Arena.
The Indianapolis Colts have always been at the forefront of fan engagement, and their partnership with LAVA over the past year has only reinforced that commitment. Together, we’ve delivered a suite of innovative solutions that have elevated the fan experience, streamlined operations, and created unforgettable moments for Colts fans and staff alike.
As Charlie Shin, VP of Analytics and Digital Innovation for the Indianapolis Colts, shared:
"Working with Lava during our first year has been an incredible experience. Their platform has made it easy for us to seamlessly manage rewards and benefits to our season ticket members, enhancing the way we engage with our community. The Lava Redeem app has been a game-changer, enabling us to efficiently track and redeem reward/benefits in real-time, ensuring a smooth and memorable experience for our fans."
Highlights from Year One
Here’s a closer look at how LAVA helped the Colts transform their fan engagement strategy this past season:
1. Added Value Tickets
Fans enjoyed enhanced ticketing options with built-in added value, creating a premium and personalized game-day experience.
2. Colts App Integration
LAVA’s seamless integration into the Colts App provided fans with easy access to rewards, events, and updates, enhancing digital connectivity.
3. Personalized Push Notifications
Customized push notifications delivered targeted messages to fans, increasing relevance and driving higher engagement throughout the season.
4. Member Passes
Digital member passes, available both in-app and via wallet platforms, made accessing perks and rewards effortless for fans.
5. Formstack Integration for Play60
At Training Camp, LAVA powered Formstack integration to facilitate Play60 participation, simplifying the process for fans to engage in this impactful initiative.
6. LAVA Redeem Activation
The Colts leveraged the LAVA Redeem app for multiple use cases:
Play60 Rewards: Efficiently tracked and redeemed rewards during Play60 events.
Forever Blue Tailgate: Provided seamless entry access for fans attending tailgate events.
8. Service Comp Activations
LAVA’s Service Comp feature created opportunities to resolve issues and delight fans in unique ways. Here are just a few memorable moments:
Steve and Julia’s Flag Holding Surprise: A special day made even better with drinks and personal recognition.
Anniversary Celebration: Sideline passes and heartfelt wishes made a fan’s anniversary unforgettable.
Colts Connect Resolution: Quickly resolved an issue with stored credit balances, ensuring fan satisfaction.
Season-End Gratitude: Drinks offered as a thank-you to a loyal fan renewing their tickets.
Looking Ahead
The Colts’ partnership with LAVA has set a new standard for fan engagement and innovation. As we look forward to another exciting season, we remain committed to delivering even more impactful and personalized experiences for Colts fans, staff, and the entire community.
Stay tuned for more updates on our journey with the Indianapolis Colts as we continue to redefine what’s possible in fan engagement and loyalty.
Welcome to the inaugural post on the LAVA.ai blog, where we're excited to share insights, stories, and the latest developments from the forefront of real-time data activation. Our platform is at the heart of transforming fan and guest experiences in the sports and entertainment sectors, and we're here to explore the endless possibilities that our technology enables for our clients and their audiences.
In our first post, we’re going to dig into one of LAVA’s lesser known but more highly-valued components of our Premium Services module: Service Comp. Disney's legendary dedication to its fans is a well-known benchmark in creating unforgettable experiences. Their commitment, highlighted by a staggering investment exceeding $1 billion, has set a new standard for real-time, venue-wide mobile and IoT-enhanced customer experiences. This approach not only enriches the fan journey within the parks but also extends its magic to digital interactions, ensuring every touchpoint is integrated and memorable.
At LAVA, we're inspired by this level of fan-centric innovation. Our mission is to bring the same zeal and attention to detail to professional sports franchises and entertainment venues worldwide. Our Premium Service suite, one of LAVA’s four platform modules, which includes Service Comp and Service Reward capabilities reminiscent of those found in Disney Parks, is just one way we're achieving this.
Our solutions are already enhancing the fan experience at renowned venues like the Moda Center, Capital One Arena, Ford Field, Empower Field, Raymond James Stadium, and UBS Arena, to name a few. Teams like the Portland TrailBlazers, Washington Wizards, Capitals, Detroit Lions, Denver Broncos, Tampa Bay Buccaneers, and the New York Islanders are leveraging LAVA's digital vouchering to elevate their service offerings.
These vouchers aren't just about digital currency – though options like Lions Loot and Monumental Money are incredibly popular. They also encompass discounts, complimentary items, and exclusive access to experiences that make every event unforgettable. Moreover, our platform enables creative partnerships, such as the Detroit Lions and Ford, to activate sponsorships in innovative ways that resonate with fans.
LAVA's Service Comp solution is designed for ease of use, allowing teams and venues to customize their offerings, manage distribution, and track redemption with unparalleled precision. This not only enhances the fan experience but also provides valuable data insights.
Imagine a fan, whether they're dealing with a minor inconvenience or simply caught in a moment of pure enthusiasm, being instantly rewarded by a service rep. With just a tap or a text, they receive a digital voucher that can be redeemed at their convenience, enriching their experience and potentially converting them into a loyal member of the fan community.
LAVA in action for the Portland Trailblazers
One example of this comes from David Long, VP of Digital and Innovation for the Portland Trail Blazers. “I was walking through the Blazers flagship retail store and noticed someone who was shopping in the kid’s section for toddler sizes. I asked who she was purchasing the items for and she said her nephew who lives in Los Angeles and her parents are big Lakers fan. She mentioned that she needed to be the cool Aunt that converts her nephew to a Blazers fan early! Through LAVA I was able to offer an assist by issuing an instant discount on her purchase at POS through a service comp. As a life long Blazer fan, I had to do my part in this situation’”
This approach not only addresses immediate needs but also builds a lasting relationship between fans and franchises. It's a testament to the power of real-time engagement and personalized attention – principles that are at the core of everything we do at LAVA.
We're proud to bring a touch of Disney's magic to the sports and entertainment world, offering cutting-edge solutions that redefine fan engagement. Stay tuned to our blog and follow us on LinkedIn for more updates on how LAVA.ai is setting new standards in real-time AI fan engagement, sponsorship activation, premium services, and data analytics.
Discover more about LAVA.ai, our Service Comp solution, and our comprehensive suite of solutions by visiting our website. Join us in exploring the future of fan engagement – where every interaction is an opportunity to create a lasting impression.
