For over 20 years, 260 Sample Sale has offered luxury labels for less with curated limited-time events featuring top fashion, beauty, and home brands. Headquartered in NYC, they have flagship retail locations across New York, Los Angeles, Miami, Chicago, and Dallas.
The 260 team is transforming the way their customers shop—with the launch of Inner Circle, a loyalty experience that’s as exclusive and rewarding as the deals themselves. Members can now earn points and unlock:
Early access to product drops—both in-store and online
Line passes for scheduled in-store entry
Surprise perks and credit giveaways
Priority support and personalized styling
Birthday rewards and bonus point days
Partnering with Lava.ai, Inner Circle brings a more seamless checkout experience to their shoppers with their new digital wallet pass. The digital wallet features each customer’s status, available points, and a unique barcode that automatically pulls up their profile in the POS.
With 260 leading the way, Lava.ai is making its debut in retail.
The challenge: connecting digital and in-store customer experiences
For 260 Sample Sale, in-store checkout was a known friction point, and the team was eager to streamline this process. And while the brand already had a loyalty program for shoppers in the know, this was just for in-store purchases and run manually by the 260 team.
Having launched their online shopping in 2020, the team was ready to introduce a new loyalty program to connect digital and in-store shopping experiences.
“The checkout process can feel very rushed and hectic in-store, and we wanted to offer customers more control,” shares Laura DiGiovanna, 260’s Head of Marketing.
“Being able to track purchases to individual profiles has been a game-changer—it’s made our shoppers feel more supported and helped us finally connect the dots between the experience in-store and online.”
Results with LAVA
With Lava.ai, 260 has made a long-standing goal a reality: significantly increasing the number of in-store purchases tied to customer profiles. This unlocks a richer dataset for 260’s team.
According to Laura, “With LAVA, we’re now able to better target customers for specific events and engage with them in a more meaningful way.”
Even early into the partnership, the results are clear: week-over-week wallet pass adoption was up 50% on average within the first few weeks. Customers are checking out under their profiles at much higher rates, without adding unnecessary steps to the checkout process. All that’s needed is a quick scan of their digital wallet pass.
What’s next
The partnership between 260 Sample Sale and Lava.ai is just getting started—but it’s already unlocking powerful results. With a strong foundation in place, the 260 team is exploring even more ways to elevate the member experience, from surprise-and-delight rewards to deeper in-store personalization.
“The partnership with LAVA has been incredible,” shares Laura. “Our business has a unique use case, and the LAVA team has supported us throughout the whole journey, helping us navigate every hurdle.”
As the program evolves, one thing is clear: 260 Sample Sale is redefining what loyalty looks like in retail—making it real-time, rewarding, and completely seamless.
