New Partnership with the University of Cincinnati!

We are excited to kick off our first collegiate partnership with the University of Cincinnati, taking fan engagement to new levels for Bearcats basketball and football fans.

This collaboration brings our innovative technology to the world of college athletics, and follows on the heels of our successful deployments at over 50 pro sports teams and venues across the NFL, NBA, NHL, MLS and entertainment properties. We are proud to help UC elevate their fan experience by providing differentiated, AI and data-driven activations that enhance engagement and satisfaction. 

A huge thank you to the University of Cincinnati team for being a partner in innovation with us, and creating more “Moments that Matter” for their fans and venue operations. We look forward to a long and successful partnership!

Read more about the partnership in the The Cincinnati Enquirer through the link below

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Big Moves Ahead

LAVA welcomes Maurizio Canton as VP of EMEA to drive regional expansion of its AI-powered personalized engagement platform across sports, entertainment, retail, and hospitality.

With past experience at Siebel and IBM, and recent leadership roles at TIBCO as CTO of EMEA and head of global customer success, Maurizio joins as LAVA deepens its client partnerships with leading NBA, NFL, NHL and MLS teams in the US and Real Madrid in the EU, and broadens its reach both geographically and from an industry perspective, delivering real-time, data-driven customer experiences that boost engagement and revenue for brands worldwide.

Catch him at International Sports Convention 2025 (March 19-20, London) alongside leaders from Formula E and RB Leipzig, discussing AI’s impact on fan engagement on the panel entitled: How are Businesses using data and analytics to improve the fan experience?

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Big moves ahead.

LIRR, UBS Arena + LAVA: The Ride, Dine & Have a Good Time

We are proud to support UBS Arena, the New York Islanders and the LIRR on the milestone of celebrating their millionth rider, highlighting the success of integrating the LIRR into a convenient transportation option for UBS Arena and Belmont Park, providing easy accessibility for fans and visitors. LAVA's technology is integrated into the MTA app with "The Ride, Dine & Have a Good Time"  pilot program which incentivizes riders to take the train by offering a $20 food and beverage voucher to several hundred randomly selected guests who choose the Long Island Rail Road for their travel to the UBS Arena.

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