Welcome to the inaugural post on the LAVA.ai blog, where we're excited to share insights, stories, and the latest developments from the forefront of real-time data activation. Our platform is at the heart of transforming fan and guest experiences in the sports and entertainment sectors, and we're here to explore the endless possibilities that our technology enables for our clients and their audiences.
In our first post, we’re going to dig into one of LAVA’s lesser known but more highly-valued components of our Premium Services module: Service Comp. Disney's legendary dedication to its fans is a well-known benchmark in creating unforgettable experiences. Their commitment, highlighted by a staggering investment exceeding $1 billion, has set a new standard for real-time, venue-wide mobile and IoT-enhanced customer experiences. This approach not only enriches the fan journey within the parks but also extends its magic to digital interactions, ensuring every touchpoint is integrated and memorable.
At LAVA, we're inspired by this level of fan-centric innovation. Our mission is to bring the same zeal and attention to detail to professional sports franchises and entertainment venues worldwide. Our Premium Service suite, one of LAVA’s four platform modules, which includes Service Comp and Service Reward capabilities reminiscent of those found in Disney Parks, is just one way we're achieving this.
Our solutions are already enhancing the fan experience at renowned venues like the Moda Center, Capital One Arena, Ford Field, Empower Field, Raymond James Stadium, and UBS Arena, to name a few. Teams like the Portland TrailBlazers, Washington Wizards, Capitals, Detroit Lions, Denver Broncos, Tampa Bay Buccaneers, and the New York Islanders are leveraging LAVA's digital vouchering to elevate their service offerings.
These vouchers aren't just about digital currency – though options like Lions Loot and Monumental Money are incredibly popular. They also encompass discounts, complimentary items, and exclusive access to experiences that make every event unforgettable. Moreover, our platform enables creative partnerships, such as the Detroit Lions and Ford, to activate sponsorships in innovative ways that resonate with fans.
LAVA's Service Comp solution is designed for ease of use, allowing teams and venues to customize their offerings, manage distribution, and track redemption with unparalleled precision. This not only enhances the fan experience but also provides valuable data insights.
Imagine a fan, whether they're dealing with a minor inconvenience or simply caught in a moment of pure enthusiasm, being instantly rewarded by a service rep. With just a tap or a text, they receive a digital voucher that can be redeemed at their convenience, enriching their experience and potentially converting them into a loyal member of the fan community.
One example of this comes from David Long, VP of Digital and Innovation for the Portland Trail Blazers. “I was walking through the Blazers flagship retail store and noticed someone who was shopping in the kid’s section for toddler sizes. I asked who she was purchasing the items for and she said her nephew who lives in Los Angeles and her parents are big Lakers fan. She mentioned that she needed to be the cool Aunt that converts her nephew to a Blazers fan early! Through LAVA I was able to offer an assist by issuing an instant discount on her purchase at POS through a service comp. As a life long Blazer fan, I had to do my part in this situation’”
This approach not only addresses immediate needs but also builds a lasting relationship between fans and franchises. It's a testament to the power of real-time engagement and personalized attention – principles that are at the core of everything we do at LAVA.
We're proud to bring a touch of Disney's magic to the sports and entertainment world, offering cutting-edge solutions that redefine fan engagement. Stay tuned to our blog and follow us on LinkedIn for more updates on how LAVA.ai is setting new standards in real-time AI fan engagement, sponsorship activation, premium services, and data analytics.
Discover more about LAVA.ai, our Service Comp solution, and our comprehensive suite of solutions by visiting our website. Join us in exploring the future of fan engagement – where every interaction is an opportunity to create a lasting impression.
