LAVA's partnership with Adobe marks an exciting milestone in the evolution of data-driven customer loyalty and signals a new chapter in how brands across sports, entertainment, hospitality, and more will engage their audiences at scale.

At LAVA, we work with some of the biggest brands in sports and entertainment, and with that comes a responsibility to protect the data our customers trust us with. We're proud to announce that LAVA has successfully completed its SOC 2 Type II audit.

Indianapolis Colts are the first pro sports team to expand fans’ rewards experience with Fanatics Sportsbook x LAVA partnership