Lava.ai announces integration with Adobe to transform customer engagement

Lava.ai’s go-to-market motion integrates LAVA's customer activation platform with Adobe Experience Platform and applications, including Adobe Journey Optimizer—enabling a tighter integration between the tools Adobe customers already use and the real-time engagement capabilities LAVA delivers.

Lava.ai, the sports and entertainment industry's leading real-time customer activation and membership management platform, today announced a new integration with Adobe—one of the world's foremost customer experience orchestration companies. The partnership marks an exciting milestone in the evolution of data-driven customer loyalty and signals a new chapter in how brands across sports, entertainment, hospitality, and more will engage their audiences at scale.

An integration built for scale

Over the course of 2025, Lava.ai developed coordinated programming and messaging frameworks, along with a set of custom solution packages with Adobe for initial client engagements.

Those early partnerships included three marquee customers—two professional sports league clients and the Sacramento Kings of the NBA—all three leveraging LAVA and Adobe capabilities together to deepen customer relationships, increase revenue, and drive retention. 

LAVA is now integrated and available together with Adobe products

For existing Adobe and LAVA customers and new organizations alike, this integration brings together Adobe's industry-leading customer experience orchestration capabilities with LAVA's real-time membership and activation capabilities—creating a powerful, connected stack for customer engagement.

Seamless product experience: LAVA + Adobe Experience Platform

In parallel with the commercial partnership, LAVA has been developing native integrations between LAVA and Adobe Experience Platform and Adobe Journey Optimizer in collaboration with Adobe, launching and deploying a Source Connector recently, with more capabilities coming soon. These integrations are designed to create a more automated and seamless product experience for joint clients, enabling real-time audience data to flow between platforms, reducing manual configuration, and accelerating time-to-value for organizations deploying membership and customer engagement programs. 

LAVA at Adobe Summit 2026

LAVA is at Adobe Summit 2026 (April 20–22) this week in Las Vegas. LAVA COO Dave Landa joined the NFL's Chi Ogbuehi and Verticurl's Roman Ogarok on stage to discuss how sports organizations are taking real-time personalization further—building fully connected fan ecosystems powered by unified data and AI.

"The convergence of AI-powered personalization and connected digital and in-person experiences is the next frontier for fan engagement. This partnership gives sports and entertainment organizations the platform to lead, not follow." — Dave Landa, COO, Lava.ai

Ready for more?

Interested in learning how the Adobe + LAVA partnership can help your organization deepen customer relationships, modernize your membership infrastructure, and leverage AI responsibly? Contact us—we'd love to connect.