The Los Angeles Rams NFL team has entered into a partnership with customer experience marketing software firm LAVA to power real-time fan engagement for fans around the world and at SoFi Stadium. The Rams will integrate LAVA into its fan engagement through sponsorship activations, event operations and premium services.

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“The initial phase of the deployment occurred over the last three home games of the season, with real-time data having been integrated into the LAVA platform. The Rams will use LAVA to create a seamless experience for fans attending events year-round, including games at SoFi Stadium.”