The Los Angeles Rams have signed a multi-year partnership with live data platform Lava to enhance the National Football League (NFL) team's in-stadium and digital fan.

 

CONTEXT: Lava’s artificial intelligence (AI)-powered data will strengthen the digital operation at SoFi Stadium, the US$6.5 billion home of the Rams, aiding membership, ticket, sponsorship, and premium services. By being able to action on the data in real time, the Rams can optimise the experience while fans are still in the stadium.experience.