LAVA welcomes Maurizio Canton as VP of EMEA to drive regional expansion of its AI-powered personalized engagement platform across sports, entertainment, retail, and hospitality.
With past experience at Siebel and IBM, and recent leadership roles at TIBCO as CTO of EMEA and head of global customer success, Maurizio joins as LAVA deepens its client partnerships with leading NBA, NFL, NHL and MLS teams in the US and Real Madrid in the EU, and broadens its reach both geographically and from an industry perspective, delivering real-time, data-driven customer experiences that boost engagement and revenue for brands worldwide.
Catch him at International Sports Convention 2025 (March 19-20, London) alongside leaders from Formula E and RB Leipzig, discussing AI’s impact on fan engagement on the panel entitled: How are Businesses using data and analytics to improve the fan experience?
Big moves ahead.
Comments